As seen in
100% real fruit. Nothing else.
As seen in
Best sellers
Simple math
Every fruit bar is made from whole fruit and absolutely nothing else. No preservatives, no added sugar, no concentrates, no purees.
*Except for select products that contain coconut.
Our story
In 2012, Dr. Lior Lewensztain started That’s it. in Los Angeles with a simple idea: only one-third of Americans eat the fruit they need, so make real fruit as portable as a snack bar, without adding anything on the way.
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