Fruit bars & snacks
Best sellers
Simple math
Every fruit bar is made from whole fruit and absolutely nothing else. No preservatives, no added sugar, no concentrates, no purees.
*Except for select products that contain coconut.
Our story
In 2012, Dr. Lior Lewensztain started That’s it. in Los Angeles with a simple idea: only one-third of Americans eat the fruit they need, so make real fruit as portable as a snack bar — without adding anything on the way.
Read the storyWhere to buy