Our Story — That's it.

About the Founder

Started by a doctor.

That's it.® was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. During medical school, Lewensztain determined that only one-third of Americans consume the fruit they need in their daily diet, and he became determined to improve this statistic.

Lewensztain became passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients.

Our Pillars

Four promises,
every product.

Non-GMOWe only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free.
Allergy-FriendlyThat's it. snacks do not contain nuts (except for coconut).
Gluten-FreeThat's it. snacks are certified to be gluten-free.
Plant-BasedAll That’s it. snacks are completely vegan and plant-based.

Scale

Small ingredient lists.
Not a small operation.

From Costco pallets to Starbucks counters to K-12 school cafeterias across the country, That's it. delivered over 150 million servings of fruit last year alone.

See every product

0 million servings of fruit delivered last year

Real ingredients.That’s it

Started by a doctor.

Four promises,every product.

Small ingredient lists.Not a small operation.

Real ingredients.
That’s it

Four promises,
every product.

Small ingredient lists.
Not a small operation.